Launch Pad conducts a variety of research from online surveys to focus groups. The approach we most frequently use involves in-depth telephone interviews. Each year Launch Pad interviews hundreds of vice-president and director-level executives in a wide range of industries and companies and thousands of consumers. Please see our Sample Participant Profile for more details.

Unlike most surveys, our in-depth interviews do not try to squeeze your responses into a box. Rather, we strive to understand the context from which you are answering. Most of our interviews are comprised of open-ended questions and are conversational in style. While we may often include fixed-response questions (e.g., Yes or No), we are equally interested in why you choose a particular response.

We identify potential participants in many ways but always contact only those whom we believe are ideally suited to provide insight into an industry or a product category. Your answers help us advise clients, whether on product specifications, strategic marketing or campaign tactics.

Scheduling
We schedule interviews at your convenience, from 7:00 am to 6:00 pm Pacific Time, Monday through Friday. If these times do not work, we will often interview during the evening or over the weekend.

Compensation
We recognize that your time is valuable and appreciate your generosity in helping us help our clients; therefore, we typically send an honorarium to participants. The amount depends on the length and complexity of the interview. The check can be made out to you or a charity of your choosing. Checks are generally sent 8-10 weeks after an interview is conducted.

Confidentiality
Your responses are kept completely confidential. Unless we have your explicit permission, you will not be quoted in any public forum. The report to our client may include a list of companies and the titles of the persons interviewed, but all responses are aggregated with those of other participants into tables and charts. Responses are never attributed to individual companies or persons. We are careful to remind our clients that you are representing your own opinion and not necessarily that of your company.

We thank you for considering participation in a Launch Pad interview. Please contact us for more information.