 |
 |
 |
 |
 |
 |
 |
Launch Pad’s professional market researchers are well versed in a variety of market research methodologies. Every project is designed to solve your specific issues. In addition, we offer marketing consulting services, enabling the results from market research to be put into action.
The most commonly requested research approaches include:
In-depth Executive Interviews
Learn what decision makers believe, and why.
Our in-depth executive interviews typically involve a lengthy phone conversation with top executives representative of your target audience. (Download our free report on selecting the right sample size.) Interviews typically last for 45 minutes or more. You get complete and candid answers, enabling you to understand the “why” behind their responses. In particular, this approach is well suited to providing directional recommendations for positioning and messaging.Why Launch Pad?
- We have access to the right decision makers. We find and recruit even C-level executives in a wide range of industries and companies.
- Our technical and marketing backgrounds mean we make the connections and spot patterns even when answers are laden with acronyms and technical jargon.
- We use only senior staff who are peers with participants, not temporary or low-level workers reading from scripts.
C-Level Triads
Get quick, early, valuable feedback.
Our C-Level Triad service puts you and your new product concept in front of three C-level and VP decision makers (CIO, CSO, CTO, CMO) at leading corporations. Here is your chance to pitch your product or service using Web conferencing to a small group of people who really count. A Launch Pad facilitator explores reactions while you listen to decision makers’ top-of-mind reactions.
When a product is complex or preliminary and needs to be seen or even touched in person.
Launch Pad has found focus groups to be a valuable research tool in the following situations:
When those in your company need to see and hear customers’ reactions directly.
When testing something totally new and the “group dynamic” helps people understand the concept and/or brainstorm how it might be improved.
Why Launch Pad?
- Our triads are a unique approach. Companies large and small have asked us for quick-and-dirty feedback without waiting for more formal but time-consuming methods. Launch Pad has pioneered an approach based on accepted research practices that delivers valid results without wasting time and money chasing after more precision than the product concept is ready for.
- We have ready access. Our C-level Triads can be arranged quickly because Launch Pad already has relationships with top executives in key companies.
- You hear first hand how participants react to your presentation.
Online surveys are a quick, affordable way to find out what your customers or prospects think, believe and expect. They’re especially helpful when you need large numbers of respondents to answer questions such as Which vertical market is most receptive to our offering?
Why Launch Pad?
- We're fast. Most online surveys take just 30 days from kickoff to get you the answers you need.
- We’re expert. We know how to ask the right questions in the right way. We know the best ways to increase response rates. We have the statistical expertise to delve into data to uncover significant relationships and the business acumen to recognize which ones are important.
- We’re thorough. We manage every step of a project from questionnaire development, sample deployment, data collection and analysis to a detailed and practical summary of results.
- It’s inexpensive. Starting at $10,000, Launch Pad’s online surveys are extremely cost-efficient ways of surveying large numbers of people.
