It's a unique challenge to find a URL-available and "trademarkable" name, let alone a name that will represent your product, service or company for years to come. The task of naming is too formidable to ask company employees to brainstorm over pizza and beer, and the stakes too high to make do with a name that doesn't adequately reflect your brand.

Leave naming to the experts. Launch Pad has named dozens of companies, products and services. Our process includes a thorough examination of the qualities you want to invoke with your name and takes into account the perspective of the target audience. You'll end up with a wall full of names - frequently numbering 100 or more - to choose from. Some of the names we've developed include:

Brightstorm

Online learning network

ChromaFax™

Color fax software

Compressent

Data compression systems

Digital Landing

Online sales of digital services

EventCenter®

Web event & calendaring software

Lightspan PageOne

Internet classroom resources

Mobilize™

Web-based hoteling software

nGauge

Web survey applications suite

NewFire

Virtual reality software company

PowerCore

Web survey infrastructure

PrimeStreet

Financial services company

Signio

Web-based secure transactions

ShopZone™

Internet sales software

Glassbeam

Product analytics for device manufacturers

Visioneer

Desktop scanner company

Acceller®

Comparison shopping engine for digital services