Excerpts from So That's Where All of the Money Went
Business 2.0 Article

March 20 , 2001

"A survey conducted by Silicon Valley Bank and a San Francisco-based consultancy Launch Pad has confirmed the worst: Companies in the B2B space spent more than half their revenues on marketing efforts last year."

"...[companies] reported that...they spent nearly twice as much on marketing as they did on sales and six times as much as they did on business development."

"The most cost-effective spending areas...were corporate web sites and public relations press releases and events."

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