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Below are selected news highlights from Launch Pad’s 12-year history:
Silicon Valley/San Jose Business Journal – CEO of Market Analysis Firm Respected for Her Candor
View Article (PDF)
Ottawa Business Journal – Startup guru offers new perspective for fustrated entrepreneurs
CareerJournal.com – Five Ways Women Can Raise Their Professional Profile
Launch Pad Introduces C-Level Triad Focus Groups
The Quicksilver Catalyst – How Your Competition is Spending on Marketing
New York Times – Business Start-Ups No Longer Shout From the Rooftops
B to B Magazine – High-Tech Start-Ups Cut Marketing Budgets Again
PR Week – Study Shows PR's Key Role in Hi-Tech Startups' Budgets
BusinessMedia – B2B Startups Are Turning to Direct Mail
Direct Marketing News – Targeted Efforts Replace Mass Advertising for Hi-Tech Start-Ups
PR Week – New Survey Says Start-Ups Believe in the Value of PR
Technology Marketing – Startups Spend More on Marketing
Business 2.0 – So That's Where All of the Money Went
Fortune – Spinning Back to Earth
PR Week – Survey Finds Hi-Tech PR Budgets Rising
Forbes – Forget the Bottom Line. For dot.coms Struggling to Make a Name for Themselves, it's Party Time!
SF Examiner – The Myth of Immigration: Silicon Valley Needs More Marketing Expertise, Not More Engineers
Marketing Computers – The New Recruits: Why Venture Capitalists are Keen on Marketers Like Shelley Harrison
High Stakes, No Prisoners: A Winner's Tale of Greed and Glory in the Internet Wars by Charles H. Ferguson, founder of Vermeer Technologies, creator of Microsoft FrontPage
