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FREE Downloadable Presentations from Launch Pad
20 B2B Guerilla Marketing Ideas You Can Use Today
Despite the growing strength in the economy, guerilla marketing never goes out of style. And while many believe guerilla marketing is most appropriate for consumer products, you'll learn how it can work for business-to-business products and services as well. Packed full of case studies, this 35-minute audio file and accompanying slide presentation will give you 20 invaluable guerilla marketing tips and ideas you can put into action immediately.
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FREE Downloadable Reports from Launch Pad
What Start-ups Must Know About Selling to the CIO
Launch Pad gave Chief Information Officers (CIOs) a soapbox upon which to discuss their perceptions of and attitudes toward start-up companies. The conversations ranged from their concerns about doing business with start-ups to whether the media influences their buying behavior and much in between. Sometimes what they had to say was not surprising; some refuted common wisdom or, at least, provided a more nuanced perspective. In this summary report CIOs tell readers in their own words what start-ups need to do to gain their business.
Tradeoffs in Business-to-Business Research: Selecting the Right Sample Size
Since most companies have limited time and budget, tradeoffs must be made between depth of information, precision, and cost. This free, downloadable report from Launch Pad is intended to provide some guidelines to help companies decide when a smaller sample size may be appropriate.
