These headlines had three things in common:

1. They all appeared recently in print or on the Internet.
2. They all are based on survey results.
3. They all gave companies a new talking point for approaching prospects.

Companies always want more media coverage, but sometimes there's just not much happening that's newsworthy. With a survey you can use cold, hard facts to "create news."

• The results give you a reason to go out to the media.
• You’ll end up with a fact-based hook.
• You (or your client) will stand out as industry experts.
• An independent third-party adds credibility to what you say.
• Launch Pad surveys take 30 days and cost a mere $9,995.*

Online surveys are fast and cost-effective to conduct. And with more and more people connected to the Internet, there is little or no bias in conducting online surveys.

Some companies use online survey tools and report results themselves. The media is unlikely to be interested in potentially biased research results. Using an independent third-party adds credibility. Rather than using research from the usual analyst firms at inflated prices, though, consider a different approach to data gathering.

Launch Pad has particular experience and know-how in PR surveys. We know the right way to ask a question to make reporting easier. And we have the statistical tools and marketing expertise to lift your reports from mundane frequencies ("32% think XYZ is true.") to the more startling or insightful results the media hungers for.

A Launch Pad online research project includes:

• Custom questionnaire created from scratch, tailored to your objectives. (Many research agencies use a set template and charge extra for customization.)
• Consulting to determine incentives and timeline to ensure maximum response rate.
• Assistance selecting the right email list. (Take advantage of our years of experience.)
• Creation of invitation email. (Our response rates are double the industry standard!)
• Comprehensive analysis of data using advanced statistical approaches. (We use PhD-credentialed experts.)
• PowerPoint presentation outlining results and suggested media hooks. (Our experience in marketing means we can go beyond the numbers and help find items of interest to the media.)
• Review of any press material to ensure accuracy.
  
  

* Price does not include the cost of mailing lists.