We’re fast, responsive and affordable.
Launch Pad’s roots are in the lean world of technology start-up companies. We’ve sharpened our skills getting new companies off the ground – companies with limited resources who couldn’t afford to make mistakes. Today, that experience pays off for companies like yours. Our team and our approach enable Launch Pad to work in compressed timeframes at reasonable prices without compromising quality. Companies that outsource their entire marketing effort usually find us less expensive than fully-loaded in-house teams.

We talk business.
Every Launch Pad assignment is carried out using real-world perspectives honed by industry experience. Projects are managed by former VPs of Marketing who know how business works, what information matters, and how to get it. Research interviews, for instance, are handled by senior professionals, not entry-level or temporary workers who read questions from scripts.

We know technology.
We specialize in working with technology companies from VC-backed start-ups to well established global organizations. We have helped highly successful companies in Internet software and services, consumer products, security, networking and communications, enterprise software and more.

We roll up our sleeves.
We’re happy to dive in and help implement marketing plans rather than making the hand-off and sitting on the sidelines. We understand guerrilla marketing and budgets of any size. We can handle all aspects of execution, and can even serve as your outsourced marketing department. Because we frequently execute the strategies we develop, our recommendations are practical and actionable, not ivory tower.

Specifically For Our Research Clients…

We get access.
When a research project calls for interviewing consumers or corporate decision makers, rest assured we’ve conducted thousands of similar interviews. Our extensive database and proven recruiting techniques mean you’ll get the interview participants that match your target – from a Gen Y consumer to the CIO of a F500 company to the head of customer service for a top cable company. When we need to reach consumers, our longstanding partnerships with top panel and focus group companies ensures we get the right audience for your project.

We understand your technology.
Launch Pad’s senior staff brings years of technology marketing experience to every project. Our technical backgrounds ensure we craft questionnaires that ask the crucial questions in the correct words. We know when to probe for the details and implications behind an answer. And we can make the connections and spot significant patterns even when answers are laden with acronyms and technical jargon.

We’re rigorous and practical.
Launch Pad has the benefit of years of experience and training, so we can see the potential – and the limitations – of different research methods. We’ll recommend the right approach that will most efficiently get you the information you need while upholding the most rigorous methodological standards appropriate to the business decisions that need to be made. You can trust that your results will be valid – without chasing levels of precision that won’t make a difference to your bottom line.

We put results into perspective.
Providing business direction goes beyond bar charts and data plots. With Launch Pad research, your results are put into perspective – so you can see which steps to take next. We utilize a full arsenal of data-mining and analytical tools as a means not the end of analysis. By finding patterns within the context of your company’s business and value proposition, we deliver real recommendations your company can use.