1. Jumpstart your marketing program. Have a product launch, upcoming event or just need to turn up the heat this quarter? Add experienced personnel for a short duration; contract the team while your sales team does their magic. Hiring to suit your current needs and budget accelerates your marketing program when you most need it, saving you money.
2. Fill skill gaps. Need to reposition your company or product? Need to run a focus group to better gauge reaction to a product concept? Need to develop a high-impact, low-cost tactical marketing plan? Need to better promote your company and products online? It would be impossible to find all these skills in a single marketer. Hire to fill gaps in your marketing department skill set.
3. Reduce overhead. Fully-loaded in-house personnel are usually more costly than paying for just the right amount of outsourced services.
4. Hire gurus. Many marketing activities, such as product and company launches, are unique events that occur infrequently. Most marketers, therefore, have little experience with the actual process. Rely on experts to maximize these exceptional opportunities.
5. Get a fresh perspective. New and innovative approaches often require a fresh perspective. Outsourcing eliminates the "we've always done it this way" point of view.

Why Launch Pad?

Over the past 15 years Launch Pad has helped nearly 200 companies with their marketing needs. Take advantage of our long history and expertise. We can add more horsepower to your existing department. Or we can even become your marketing department if you lack one. Learn more about how we're different from other consultants.

When is outsourcing a project to Launch Pad not right for you? You're not a good candidate if:

• You must "see" us all day every day. While we hold meetings in person and via phone and are in constant electronic reach, we don't relocate to client premises. We've found we're more productive in our own office.
• You need product management skills to design your product offering; that is, someone constantly interacting with your development organization and specifying changes to the product line. Our market research can tell you what features and benefits your target audience desires. We don't, however, become an outsourced product management arm.